Begin with Experts Until the Beginners Become Experts

The Difference Between Beginners and Social Marketing Experts:

Every company has social media wizards in their workforce...and many of them are pressed into service when the CEO or some other senior manager with vision comes to this conclusion: "We need to be more social, We need social media. Let's get on Facebook and LinkedIn. Billy's great with computer games and facebook. Tell him to get us going."

Social media marketing experts know how to create and analyze different social marketing strategies. Perhaps even more important, these experts know how to create a sustainable community around a brand. Get off to a good start by either outsourcing social media marketing initiatives or approaching social media in a brand-oriented way. 

It's not that you don't trust Billy. The difference between using social media for personal use and business use is like the difference between night and day. It's serious stuff, because there are lots of people counting on returns -- positive ones!

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