“My crown is called content,
a crown that seldom kings enjoy”
"Creativity is piercing the mundane to find the marvelous"
Words Are What We Do.
Much has been written and much more will be written on creativity. What is it? Where does it come from? Who has it? How do you get it? What is it for? And the list goes on.
Bill Moyers' quote is simply the most elegant definition of creativity we know.
Every task, meeting, strategy, project or work process we use to produce results for our clients must carry our own stamp of creativity.
We want you, your customers, your shareholders, your employees,
your competitors and your advocates to know and recognize marvelous.
Bill nailed it here. Content is KING.
The most pressing need facing organizations in every industry today is content -- good content -- content that continually evolves, changes, transforms and expresses the voice of the company to engage all of its constituents -- dialectically, positively and consistently.
We have written annual reports for the world's largest retailer and email messaging for a small financial services firm.
It's all about the words -- in all of the available forms -- for 24/7 conversations.