“Identity is cause;
brand is effect.”
After reading Larry Ackerman's quote (above) clients, friends, net surfers, et al, always ask us, "who is Larry Ackerman and why would you use his quote for a branding reference?"
Larry is an identity consultant....a superstar. He has helped countless organizations and the men and women who lead these organizations come to terms with who they are, what they stand for and what to do about it. That's the essence of brand.
We're smart enough to reference his work and use his case studies as a valuable resource for the brand assignments we have carried out for our clients.
At SmartMark, we have a special affinity for Winston Churchill and not just because we have worked extensively over the years in England and throughout the Uniited Kingdom.'
Sir Winston was an extraordinary thinker, strategist and a prolific writer throughout his lifetime. His simple, direct prose, clever wit and unique style make him truly unique in the annals of global political figures and leaders of the 20th Century.
Our approach to marketing and communcation opportunities, challenges and crises is, dare we say, "churchillian". Simply stated, "if you are going through hell, keep going." Thanks, Winnie.
“However beautiful the strategy,
you should occasionally
look at the results.”